We're excited to announce that Too Lost has entered into a strategic partnership with GYRO.Group, Australia's leading independent music distribution and artist services company.

This marks Too Lost's first acquisition following our recent strategic investment led by GoldState Music and TA Associates.

Through this partnership, we're expanding our presence across Australia, New Zealand, and the broader Asia-Pacific (APAC) region while making a long-term commitment to investing in the independent music ecosystem.Like Too Lost, GYRO.Group was built to serve independent artists and creators outside the major label system. Together, we'll continue investing in artist and DistroDirect partner advances, catalog acquisitions, and the technology and services that help independent music businesses grow.

Founded in 2018, GYRO.Group is a connected ecosystem of distribution and artist services brands dedicated to supporting artists at every stage of their careers. Headquartered in Brisbane with operations across Australia, the United States, Canada, Brazil, and the Philippines, GYRO.Group combines local expertise with global reach across distribution, marketing, publishing, sync, and label infrastructure.Its portfolio includes:

• G.Y.R.O. — An independent distribution, marketing, and artist services platform built for artists across Australia and New Zealand.
• DistroDirect — A global white-label distribution and infrastructure platform supporting more than 500 labels, managers, studios, and music businesses across over 40 markets.
• GROUP SPEED — A boutique marketing company focused on global artist growth strategy and audience development.
• Soothe Sounds — An invite-only distribution and recorded music service dedicated to original neo-classical and contemporary instrumental music.

GYRO.Group Co-Founders Viv Mellish and Alex Wilson, alongside executive team members Matthew Rogers and Adrian Burke, will continue leading the business day-to-day while helping drive GYRO.Group's continued growth and Too Lost's broader APAC strategy.Andy Irvine will continue as Co-Founder and CEO of GYRO.Group while also joining Too Lost as Head of APAC, where he will oversee regional growth initiatives and strategic expansion efforts.

"We have long admired GYRO.Group and their commitment to delivering best-in-class technology and service as an artist-first company," said Gregory Hirschhorn, CEO and Co-Founder of Too Lost. "Australia has one of the most exciting independent music communities in the world, and we intend to invest heavily behind G.Y.R.O. to continue supporting artists, labels, managers, and music businesses throughout the APAC region."

Andy Irvine, CEO and Co-Founder of GYRO.Group, added:

"From our earliest conversations, it was clear that Too Lost shared our vision around empowering independent artists and labels through technology, transparency, and service. For our artists and partners, G.Y.R.O. remains the same Australian-made, artist-first company they know, now backed by additional resources, technology, and global reach to help accelerate more artist careers. We launched G.Y.R.O. to help export Australian and New Zealand artists while supporting independent musicians around the world. That mission remains unchanged. Joining forces with Too Lost allows us to continue building on that foundation while expanding the opportunities available to our artists, partners, and team."

About Too Lost

Too Lost is a global music technology and rights management company serving hundreds of thousands of artists, labels, and creators worldwide. Through distribution, rights administration, analytics, payments, financing, and software infrastructure, we empower independent music businesses to grow while retaining full control of their rights and ownership.

About GYRO.Group

GYRO.Group is Australia's largest independent music distribution and artist services company, supporting tens of thousands of artists and nearly one million recordings worldwide through its portfolio of brands, including G.Y.R.O., DistroDirect, GROUP SPEED, and Soothe Sounds.