Too Lost announced strategic investments from GoldState Music Group and private equity firm TA Associates to support our global expansion and continued technology development for independent artists and labels.

GoldState’s investment comes through its growth strategy fund, backed by Bridgepoint. The round also includes a senior credit facility from Pinnacle Financial Partners, which will be used to support artist advances, catalog acquisitions, and broader strategic initiatives.

Founded in 2020, Too Lost has grown to serve more than 450,000 independent artists and labels, primarily in the U.S., with a team of approximately 100 employees. We scaled our distribution platform without outside funding until now, building a profitable business while working with clients including Pink Sweat$, Chief Keef, The All-American Rejects, Alex Warren and Royel Otis .

“With a lot more capital, we can be more aggressive in the expansion of our platform and continuing to build great services and tools for our existing clients and for new clients,” said co-founder and CEO Gregory Hirschhorn. “The capital will allow us to make continued, further investment into independent labels and artists by being able to fuel new projects.”

Michael Berk of TA Associates added, “Too Lost stood out in a crowded field of distribution service providers because its ‘high-touch services’ position the company to serve indie artists and benefit from that sector’s growth. The independent music sector continues to grow faster than the broader industry, and creators are increasingly looking for sophisticated support and services without sacrificing ownership.”

Charles Goldstuck, founder and managing partner of GoldState Music, said, “They are more nimble than any other distributor because of the fact that they are a relatively new company with excellent tech capabilities. We deal with 30 different distributors across our 85 catalogs, and I’ve not found a platform that is more intuitive and easy to use than Too Lost.”

Too Lost was advised by JEGI LEONIS on the transaction, with legal counsel provided by Paul Hastings LLP. TA Associates was advised by Ropes & Gray LLP, with additional audit and advisory support from Deloitte LLP, EisnerAmper LLP, and Grant Thornton LLP.

You can read the full announcement here: https://www.billboard.com/pro/too-lost-raises-investment-ta-associates-goldstate/