Too Lost is proud to announce a new commercial partnership with Xposure Music, a music financing company leveraging machine learning to evaluate and invest in music catalogs.

Through this partnership, Too Lost will distribute and co-fund catalog acquisitions sourced and underwritten by Xposure, combining Xposure’s data-driven financing model with Too Lost’s global infrastructure and rights administration capabilities.

Founded in 2021, Xposure has invested over eight figures in music rights to date and plans to deploy tens of millions more in upcoming catalog acquisitions. Using its proprietary underwriting and valuation technology, Xposure identifies and executes investments in both recorded music and publishing rights.

Once deals close, Too Lost will oversee global distribution, rights administration, and royalty processing — ensuring that artists and investors alike can realize the long-term value of their music.

“Too Lost and Xposure share a vision of modernizing the music economy by combining data, infrastructure, and intelligent financing,” said Gregory Hirschhorn, Co-Founder and CEO of Too Lost. “This partnership enables us to help artists and investors realize the true long-term value of music rights.”

The partnership has already committed millions of dollars across several deals, including select catalogs from Tskinz, Fukkit, Fly Rich Double, FLVME, Secret!, and more — highlighting a shared focus on empowering emerging and established independent creators.

“By pairing our valuation platform with Too Lost’s global infrastructure, we’re creating a more efficient and scalable way to help artists get funding and manage our growing repertoire of music rights,” added Gregory Walfish, Co-Founder and Co-CEO of Xposure Music.

“We’re entering a new era of music investment — one that’s transparent, data-driven, and creator-first,” said Ryan Garber, Co-Founder and Co-CEO of Xposure Music. “Too Lost shares that same DNA, and together we’re building an ecosystem that truly serves the independent music community.”

This partnership comes on the heels of a landmark year for Too Lost. In 2024, the company paid out over $50 million in royalties and distributed more than 2 million songs, representing approximately 5% of all global releases. Following 130% revenue growth in 2024, Too Lost is on track to surpass $100 million in annual revenue in 2025.

The Xposure partnership follows a series of recent strategic moves, including Too Lost’s seven-figure investments in AntiFragile Equity Partners and Rebellion Records, as well as a new integration with direct-to-fan platform EVEN, enabling artists to sell music, merch, and exclusive experiences directly to fans through the Too Lost dashboard.

Together with Xposure, Too Lost continues to expand its ecosystem — building tools, partnerships, and opportunities that keep independent artists at the center of the music economy.