We’re excited to announce a new investment in AntiFragile Equity Partners, a music company that acquires and monetizes undervalued music rights catalogs. Our seven-figure investment combines Too Lost’s distribution infrastructure with AntiFragile’s catalog acquisition model to unlock new opportunities for artists and catalog owners.

This follows our recent investment in Rebellion Records, an independent label founded in 2023.

AntiFragile focuses on master recordings and publishing rights from mid-tier artists with established fanbases but untapped streaming and sync potential. Through playlist campaigns, social media advertising, and AI-driven analytics, they’ve consistently driven significant growth across their catalog holdings.

Tom Sarig, who founded AntiFragile, brings 28 years of music industry experience, spanning a decade in A&R at major labels, 12 years running management company Esther Creative Group, and leading his independent label and publishing ventures.

Tom said of our investment:

"We’ve admired what Too Lost has built from the ground up: artist-first, tech-native, and fiercely independent. This investment isn’t just capital—it’s strategic rocket fuel that brings us closer to our mission of unlocking value from overlooked music rights and delivering elevated returns to creators and investors alike."

Our investment will help AntiFragile expand its acquisition pipeline and scale its streaming and sync marketing operations.

Since launching in 2020, Too Lost has grown to serve over 400,000 artists and labels, distributing more than 7 million songs to roughly 450 digital service providers, including Spotify, Apple Music, and TikTok. Operating from New York City, with offices in Los Angeles and Reykjavík, we were honored to be recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America.

Our CEO, Gregory Hirschhorn, said:

"AntiFragile is building something we deeply believe in: a new kind of music IP investment company focused on the long tail, not the top 1%. Tom has an incredible track record, and we’re excited to back his vision of empowering artists and catalog owners in the new music economy."

This investment reflects our mission to provide tools and resources that help independent rightsholders distribute, monetize, and protect their music globally.

Last month, we also partnered with direct-to-fan platform EVEN, integrating commerce features directly into our dashboard so artists can sell music, merch, tickets, and exclusive experiences directly to their superfans.