Too Lost is excited to announce a new direct partnership with Melon, South Korea’s leading homegrown music streaming platform. This integration opens one of Asia’s most powerful and influential music markets to the 400,000+ independent artists and labels who distribute through Too Lost.

This partnership marks another strategic milestone in our global expansion. Since launching in 2020, Too Lost has grown to deliver more than 7 million songs to 450+ digital service providers worldwide—including Spotify, Apple Music, TikTok, and now Melon—further strengthening our mission to make independence global.

With this new integration, we’re enhancing our ability to deliver music seamlessly to Korean listeners and position independent artists alongside the biggest names shaping pop culture.

“This partnership is about breaking borders for independent artists,” said Too Lost CEO Greg Hirschhorn. “Melon is one of the most influential platforms in the world, and connecting our creators directly to its audience helps make independence truly global.”

Melon stands as South Korea’s second-largest streaming service, reporting over 6 million monthly active users earlier this year. Operated by Kakao Entertainment, the platform has long played a pivotal role in the global rise of K-pop—serving as a launchpad for countless hits before they spread worldwide. For artists everywhere, Melon remains a key gateway to one of the most engaged streaming cultures in the world.

South Korea continues to be a major force in global music, ranking as the seventh-largest recorded music market according to IFPI’s 2024 data. A recent report valued the country’s market at $1.08 billion, with digital revenue driving roughly two-thirds of total consumption.

This partnership arrives amid a period of significant growth for Too Lost. In recent months, we’ve made a seven-figure investment into Rebellion Records—an indie label that has generated over 5 billion streams in just two years—along with a seven-figure investment in AntiFragile Equity Partners, a startup focused on acquiring and monetizing undervalued catalogs. We also recently teamed up with Xposure Music to support upcoming catalog acquisitions and struck a distribution deal with EVEN, giving our artists and labels direct access to D2C storefronts.

Too Lost was recently ranked No. 90 on Inc.’s list of fastest-growing companies in the U.S. for 2025, reflecting 3,677% growth over the past three years.