Spotify Wrapped isn’t just a recap of listening habits. It’s also an opportunity for artists to connect with the fans who supported them throughout the year. As we approach the end of the year, Spotify is accepting Artist Messages for 2026 Wrapped. Independent artists have until November 13th to submit a short video thanking their listeners and reflecting on the year. 

Through Spotify for Artists, musicians can record a personal message that may be featured in fans’ Wrapped experiences, giving artists another opportunity to strengthen their relationship with their audience. 

Here’s what independent artists need to know about the submission process, video requirements, and how to make the most of their message. 

What are Spotify Wrapped Artist Messages?

Artist messages are short, personalized videos that an artist can submit through Spotify for Artists to thank their fans for listening. If selected, these videos appear within eligible listeners' Spotify Wrapped experiences, creating a more personal connection between artists and the people who supported their music. 

The feature gives artists a chance to look back at the moments that made their year memorable, recognize their fans' support, and share what they’re looking forward to next. 

 Last year, more than 70,000 artists submitted video messages, reaching tens of millions of fans globally and generating hundreds of millions of views. Compared to 2024 Wrapped, fan engagement increased by nearly 20%, contributing to more track saves and shares. 

While submitting a video doesn’t guarantee it will be featured, it’s a simple way to potentially reach listeners during one of Spotify’s biggest annual moments. 

What Should You Include in Your Video?

Spotify is asking artists to keep their messages short, personal, and focused on their fans. You have 30 seconds or less to say thank you and share a few highlights from your year. 

Here are three things to consider including:

Thank your fans for their support

Think about what your listeners helped you accomplish this year. Did a song reach a milestone? 

Did fans show up to your first headline show? Did their support help you keep creating music? Share a specific example that shows how much their support means to you.

Highlight a Milestone From This Year

Give fans a glimpse into a moment you’re especially proud of. This could be releasing a new project, performing at a meaningful venue, reaching a streaming milestone, or experiencing a memorable milestone with a listener. 

Share What You’re Looking Forward to Next 

Wrap things up by giving your fans something to be excited about. You could tease new music, mention upcoming live shows, or share a creative project you’re planning to explore in 2027.

The goal isn’t to deliver a polished promotional pitch. It’s to make your listeners feel like they’re part of your journey. 

How to Submit Your Spotify Wrapped Artist Message 

Submitting your video is straightforward, and you can do everything through Spotify for Artists on desktop. 

Step 1: Record Your Video 

Film a vertical video on your phone that’s no longer than 30 seconds. Make sure your message includes a thank-you to your fans and at least one personal highlight or something you’re looking forward to. 

Step 2: Upload Through Spotify for Artists 

Log in to Spotify for Artists on desktop and navigate to Video & Visuals → Wrapped banner. Upload your video and add a short caption of up to 100 characters.

Step 3: Submit for Review

Once submitted, Spotify will review your video for consideration. If selected, it may appear in eligible listeners’ Wrapped experiences. All submitted videos will be removed once the Wrapped campaign ends.

Important deadline: November 13th, 2026. Artists must submit their messages by this date to be considered for 2026 Wrapped. 

Spotify Wrapped Video Requirements 

Before uploading, make sure your video meets Spotify’s technical requirements:

• Format: MP4 or MOV
• Orientation: Vertical
• Resolution: At least 720 x 1280 pixels 
• Length: More than 3 seconds and less than 30 seconds
• Audio: Required

There are a few important content restrictions to keep in mind. Videos cannot contain music, explicit content, logos, text, or filters. Spotify also prohibits watermarks from other platforms, external websites or ticket links, and requests for listeners to follow or engage with you elsewhere. 

Your message should focus on connecting with fans rather than advertising unrelated products, services, or platforms. 

Spotify requires artists to have the necessary rights and permissions for any content included in their videos. Messages must also comply with Spotify’s platform rules. If a video includes profanity or references to violence, drugs, sexual behavior, or other sensitive topics, it must be marked as explicit. When in doubt, err on the side of caution. 

Where Will Fans See Artist Messages?

Spotify Wrapped Artist Messages are available to listeners in select markets across six continents, including the United States, Canada, the United Kingdom, Australia, New Zealand, and several countries throughout Europe, Asia, Africa, and South America.

This means artists can potentially connect with listeners around the world, not just those in their home country. However, availability is limited to Spotify’s supported markets, so not every listener will necessarily see your Artist Message. 

Make the Most of Your Spotify Wrapped Opportunity

For independent artists, Spotify Wrapped is an opportunity to celebrate the people who helped make the year what it was. Whether you released your first single, played your biggest show yet, or connected with listeners in a new part of the world, your fans played a role in these milestones. 

A short video message is a simple way to recognize that support and bring listeners into what’s next for your music. 

With the November 13th deadline approaching, now is the time to record your message, upload it through Spotify for Artists, and make sure you're ready for Wrapped 2026. 

Log in to Spotify for Artists here: https://artists.spotify.com/home