Breaking into international markets can feel overwhelming for independent artis, but expanding your audience doesn’t have to be a guessing game. This week on Too Lost Office Hours, Kaleena Arbuco, Founder and CEO of Selah Vie International joined us, to discuss how artists can build a sustainable strategy for global growth.

With more than two decades of experience in international music marketing, Kaleena has led campaigns for artists including Justin Bieber, Rihanna, Alessia Cara, Kanye West, and Snoop Dogg during her time at Universal Music Group's Def Jam Recordings. Today, through Selah Vie International, she helps artists and music companies navigate international campaigns with thoughtful, data-driven strategies. 

During this session, Kaleena will break down the key steps artists should take before expanding into new markets including:

• When it’s the right tim to start thinking about international growth
• How to identify the countries and audiences most likely to connect with your music
• Using audience data and streaming insights to guide marketing decision 
• Where independent artists should invest their marketing budgets for the biggest impact
• Building the right partnerships and teams in new territories

Whether you’re already seeing streams from around the world or you’re just beginning to think beyond your local market, this conversation will provide practical advice that artists can immediately apply to their careers. 

Join us for The Blueprint for Global Artist Growth on Monday, July 20th at 3 pm and learn how to take the next step toward building an international fanbase. 

Watch here: https://www.youtube.com/live/WgjLIcQPbAI?si=lfMUr37cbY8d4hYV