At the end of July, Too Lost artist 1nonly brought his music to an unexpected stage: Roblox. Hundreds of fans came together online for a virtual concert celebrating his album ONLY IF I DIE WOULD I NOT BE. From dancing as their favorite avatars to chatting with other fans throughout the show, the night gave 1nonly’s community a new way to experience his music together. 

The concert came after months of 1nonly reconnecting with his fans through Discord. Listening sessions, Q&As, and conversations gave fans a place to share their thoughts, talk about the music, and connect. The Discord community grew by 2,000 subscribers during this time, and one request kept coming up: fans wanted to see 1nonly perform live. 

So we brought a show to them on Roblox.

Together with a team of partners, 1nonly created a custom venue inside Roblox inspired by his music and aesthetic. The space had an underground feel, filled with 1nonly’s aesthetic, and even cars on stage, reflecting some of the things his fans love. 

When the concert kicked off, fans filled the virtual venue. The main server eventually reached capacity, leading to a second server being opened so more people could join. The chat was full of fans reacting to the performance and celebrating the music together. 

And the community didn’t stop when the concert ended. Fans who had originally connected through 1nonly’s music were getting to know each other, forming friendships and creating their own memories along the way.

There’s something special about seeing music bring people together in a space that feels completely different from a traditional concert venue. On Roblox, fans could experience 1nonly’s music from wherever they were. We’re proud to be one of the first distributors to bring music to Roblox, and we’re excited to see how artists will continue to use the platform to connect with fans and bring their music to life in new ways.

For 1nonly and his fans, the Roblox concert was another memorable way to bring people together through music, proving that a shared love of an artist can turn any space into a place to celebrate, connect, and make memories.