Too Lost has announced the extension of their publishing administration partnership with BMG. Since first partnering together in 2021, the highly successful online based publishing platform has grown its alliance with BMG to provide thousands of independent artists with enhanced publishing administration, A&R and synch services.

Seeing the potential early on in their partnership, BMG has worked alongside the Too Lost team representing rights for songs including “Jocelyn Flores” by XXXTENTACION, “BEEF” FloMix by Flo Milli, viral TikTok sensation “The Chicken Wing Beat” by Ricky Desktop and publishing interests for artists such as Potsu, Nic D, Rockit Music, Emily Vaughn, Daddyphatsnaps, and more, all of which are administered by BMG.

The two companies have now extended their creative partnership to continue scaling up the business by signing new artists and songwriters and exploring new business opportunities, while continuing to focus on artist development.

In making the announcement, Too Lost Co-Founder and CEO Gregory Hirschhorn said, “BMG has been a fantastic partner to our growing music publishing operation and I look forward to extending our working relationship and making new strides in the years ahead.”

Marian Wolf, BMG’s SVP, Music Publishing, North America, said, “We are excited to expand our partnership with Too Lost. Both of our companies share the belief in forward thinking and innovative technology and services for songwriters and artists. BMG’s global infrastructure will enable Too Lost’s great roster of songwriters to reliably collect their global income.”

Henry Bishop, BMG’s Director of A&R adds, “The team at Too Lost saw the next generation of artists early on and successfully identified and executed a unique service proposition that enables creatives to release music in a financially beneficial manner. We look forward to further building on our solid foundation with the Too Lost team.”