As 2025 comes to a close, I’m incredibly proud of what the Too Lost team and our community of artists and labels accomplished this year.

2025 was another defining year for our company.

Too Lost's annual revenue grew at a strong double digit rate, and EBITDA more than doubled. We experienced our largest year of streaming growth to date, with billions of streams and views delivered across platforms worldwide. We saw stream growth double, and on some platforms like Apple Music, streams grew by more than 170%. 

Behind the scenes, we continued to invest heavily in the foundation of the business. We added several new team members across our offices and opened a new office in downtown Reykjavík, expanding our international footprint and strengthening our ability to support creators around the world.

We also leaned further into long term investments in the independent ecosystem. In 2025, we deployed millions of dollars into new ventures, acquired millions of dollars’ worth of catalogs, and deployed more than $10M in advances and marketing budgets to support independent artist growth.

Artists and their success remained the core of everything we did. This year we signed incredible artists and partners. We announced investments and partnerships into catalog acquisition firms AntiFragile Equity Partners and Xposure Music, and record labels like Rebellion Records. We signed amazing artists like The All-American Rejects - whose viral house party tour became one of the most memorable moments of the year. We saw many of our clients perform live on global tours, both as openers and headliners. Our clients appeared on national television, such as Jimmy Kimmel Live and The Tonight Show with Jimmy Fallon. We launched our sync division, securing several large placements across films, commercials, video games, etc. 

2025 was also a major year for global expansion. Through our joint venture with OnTheRadar, we launched in the UK and Brazil, releasing nearly 200 original freestyles to streaming services from artists in those regions. UK-based Heatwave Records, one of our fastest growing record label partners, saw multiple viral charting hits in 2025. Today, Too Lost supports creators in more than 180 countries worldwide, with artists joining us from every corner of the globe.

Product velocity reached an all time high this year. We launched our mobile apps on iOS and Android, introduced AI Mastering and Apple Digital Master delivery, and rolled out our enterprise and white label suite - with more than 60 white labeled organizations already onboarded in just a month after launch. 

We introduced new payout providers, such as Manifest, features like bulk royalty split creation, enhanced delivery logs, and internal release notes to improve user experience. We added account connection tools for Audiomack and EVEN. 

On the analytics side, we expanded significantly. In 2025 we launched real-time stream rate data by month, store, service, and territory. We also introduced daily Usage Discovery matches, Spotify Discovery Mode metrics and trends, TikTok Music and Resso analytics, VEVO analytics, YouTube MCN sales reporting, and dozens of new platform specific analytics integrations - including Audiomack, Mixcloud, Jaxsta, Trebel, Soundtrack Your Brand, iTunes, Alibaba, Pinterest, WhatsApp, QQ Music, KKBOX, Jiosaavn, WeSing, Douyin, and more.

We also continued expanding our DSP ecosystem, securing new partnerships with platforms like Melon, TikTok Commercial Library, Hook, Lissen, Eleven Labs, Singa, Taobao, Nina Protocol, Turntable, Rythm, Soda Music, Nuuday, Coda Music, and others. Too Lost is now integrated with over 480 stores and services around the world.

The scale of activity on the platform speaks for itself. In 2025 alone, we released over 2.3 million new tracks across nearly one million new releases. Too Lost labels and artists sent more than 4 million Fan Blasts. Millions of matches were made on unlicensed content using our Usage Discovery tool. Thousands of catalogs were migrated into Too Lost from incumbent distribution solutions. We paid out tens of millions of dollars to our clients, and welcomed over one hundred thousand new artists and labels to Too Lost. 

The industry took notice as well. Too Lost and its founders were recognized on the 2025 Forbes 30 under 30 list, 2025 Inc. 5000 list (landing at #90 overall, #2 in media and entertainment and #7 in New York), named to Billboard’s 40 Under 40, and included among Billboard’s Indie Power Players - honors that reflect the collective effort of our team and the trust of our artist community.

We continued to move fast without losing focus, to build ambitious products while staying grounded in service, and to scale without losing sight of why Too Lost exists in the first place. 

The independent music industry continues to grow. Since the beginning, we did all of this 100% independent. No outside investors. No handouts. Just hard work, passion and love for the artists we get to work with everyday.

To our artists and labels: thank you for trusting us with your art. We are so excited to grow with you next year.

To our store and service partners: thank you for building alongside us, valuing music and the artists who make it.

To our team: thank you for the late nights, the problem solving, and the relentless care you bring to this mission every day.

We’re just getting started. Here’s to 2026. 

Like last year, if you want to try Too Lost for free, use the code "TL2026" when creating an account for 3 months of free distribution.

Happy holidays and happy new year!

Sincerely,

Gregory Hirschhorn

Co-Founder & CEO, Too Lost